William originally trained as a furniture designer, but soon developed a talent for jewellery, working with designers including Paul Smith and Ozwald Boateng. Such collaborations established William as an accomplished and trusted designer within the jewellery and fashion world.
Setting up his own label in 2002, William designs and makes bespoke jewellery and collections for women and men and has a workshop and show lounge within the heart of Hatton Garden, London's historic jewellery centre. A large part of his time is spent designing commissions for a number of celebrities.
"It's important to me everything is designed and made in London, searching out the hidden glamour of city life has always stimulated me, inspiring jewellery for the modern libertines. Ultimately a piece of jewellery is about the wearer, so my ready to wear collections means anyone can own their own piece of personal luxury... escape from the politely organised".